| Conference
Presentations
This page will provide
links to various presentations from the conference. Click on the link
to download.
Illuminating
Leadership - Tom Kowalik
This illuminating address is designed as an opportunity
to reflect on traits of successful leaders, acknowledging and
actualizing our own abilities and aptitudes as leader, and the power and
responsibility associated with leadership.
Inspirational
Marketing - Charlie Rosner
Text
Powerpoint Presentation
Marketing communications tools, in the hands of knowledgeable practitioners,
level the playing field for underdogs and create competitive advantage
for relatively little cost. Understanding what those tools are, how and
when to employ them, and how to ensure they are revenue generators not
cost-centers, is the subject of Rosner’s talk.
Creating
an Inspired Summer Session Campaign - Sarna Marcus
In many cases, summer students pay full tuition, placing
greater importance on creating an excellent revenue-generating opportunity
as well. That provides an opportunity for those responsible for generating
enrollment to get a bit more creative with marketing summer programs,
and have a little fun. This session provides a step-by-step process that
will help.
Keynote
- Situation, Opportunity and Challenge - Marci Sonneborn
In chaos, there is opportunity, but how do you assess your
options when the environment is changing so rapidly? This presentation
combines tools from entrepreneurship, futures thinking and new product
development to give you a new context for your continuing education courses.
Continuing
Higher Education and the Internet: Some Lessons and Some Strategies -
Allan Lerner
It is by now commonplace to observe that the Internet is
exerting a profound effect on higher education. This session tries to
extract some lessons—and from those lessons some strategies—for
making full use of the new possibilities without losing a sense of balance
regarding fundamentals.
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